Guerilla Marketing

CAN IT BE SEEN?

Consider this. When you place a three-fold brochure in a vertical display case, chances are that only the top third of the brochure will be ...

USE THE SAME DESIGN

Regardless of whether you create documents on your computer or send them to the print shop to be designed and printed, they should all look like ...

CLIPABLE COUPONS

Coupons are meant to be cut out and posted or used. So, when you include a coupon in a document, make sure that it backs onto information that isn't ...

FACT SHEETS

Savvy customers want information about the products you sell, not just advertising spiel. You'll find that customer fact sheets make a great ...

HERE'S MY CARD

When you have a promotion that involves collecting customers' business cards, don't forget the value of a customer who doesn't have one! They may ...

PUBLISHER SETS

In a previous tip, we talked about the need to maintain a consistent look for all the documents you produce for your business. If you're using ...

SAVING YOUR PUBLISHER SCHEME

If you're using Publisher to create your business documents and you've settled on a color scheme, you should add it to your personal information ...