Selling

KEEP CURRENT

The business environment is always changing: stay up-to-date to keep ahead of the pack! Read both trade and popular business publications. And don't ...

BEYOND THE BASICS

Learning the A-B-Cs and 1-2-3s of selling is the first step. Use these basics as the backbone of your presentation. Then expand and grow into a ...

ME-TOO

Is your product and its inherent features and benefits just like Jill's, Joe's, Bill's, and Barbara's product? Stand out in the crowd--don't let ...

TAPE YOURSELF!

So many of us sound a bit canned when we first learn a new presentation. Some never grow beyond that beginner's voice. Have you taped yourself ...

COMMUNICATING BELIEF

Your belief in your product is more important than any words that you may say. Actions speak louder than words. Your belief can shout through the ...

THE 1-7-1-4 RULE

The 1-7-1-4 rule is not well known -- but to the detriment of smart companies. This rule states that one (1) unhappy customer will tell at least ...

HIGHLIGHT YOUR DIFFERENCES

If your product is one of a dozen similar products, then highlight your differences. You can't use the yellow highlighter, though, that's the one ...